From: "Rita Tennyson" <rita@pulppr.com>
Date: Jan 10, 2013 10:56 AM
Subject: Telibrahma press release
To: <john.sokol@gmail.com>
John:
Point Brings Augmented Reality to Your Television Screen
Telibrahma's Point debuts as first Augmented Reality Second-Screen Experience
January 8, 2013, CES/Las Vegas, Eureka Park #74112 - Telibrahma (www.telibrahma.com), the award-winning leader in
global mobile marketing technology, is breaking the mold by debuting a revolutionary
second-screen experience with Point, their image recognition technology that can
capture point-enabled videos and provide an interactive experience for viewers.
Using Point, consumers can enjoy instant engagement across any mobile device by
simply pointing their phone at a Point-enabled video, movie, commercial or television
program and gain instant access to an augmented experience.
"Point provides a Shazam-like experience for consumers that takes them to the next
level of engagement, and we're thrilled to offer this exciting technology to users," said
Suresh Narasimha, CEO and Founder of Telibrahma.
Point is a 360-degree solution for consumer engagement and provides an innovative
way for brands to communicate with their audience.
In addition to point-enabled videos, Point also works with print ads, editorial content,
brand logos, newspapers, magazines and websites to create "real world" experiences
for consumers on their mobile devices.
Download Point from your mobile device at: www.PointArt.mobi
For more information on Telibrahma visit: www.telibrahma.com.
About Point
Point, the world's lightest and fastest Augmented Reality, is a visual recognition augmented reality
platform that helps brands engage with consumers by creating "real-world" experiences of products. By
scanning a product or service with their smartphone camera, consumers can gain instant access to
search results that are enhanced by 3D and 2D camera overlays, video overlays, facial recognition and
contextual results. Point allows brands to go beyond the QR code by working with any ad, editorial, brand
logo, newspaper, magazine, website, place or video.
About Telibrahma
Telibrahma is an Intel-funded company that focuses on consumer engagement through augmented reality
advertising. With Point, the company's new augmented reality platform, Telibrahma helps brands create
"real-life" experiences for consumers, increases engagement and produces higher ROI. Working with
brands like Dove, Nokia, Nike and Toyota, Telibrahma is a leader in contextual mobile solutions.
Telibrahma was established in 2008 and has offices in New York and India. For more information, please
visit the website at www.telibrahma.com.
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